Overseen by Richard N. Bolles, it documents that the job offer frequently goes to those best at pitching themselves, not necessarily the most qualified.
In addition, the good jobs usually aren't advertised. You find them through networking, the right kind of cold-calling, and being at the right place at the right time.
All that hasn't changed. Bolles labels those who open doors to the hidden marketplace "bridge people."
The way we build relationships with them is the "Parachute Way." Among the ways to reach out to them is through the LinkedIn professional network. Also, your presence on social media is your business card. As Bolles puts it, Google is your new resume.
Because the formula remains the same, no surprise, the 2019 edition ranks 1,253 on Amazon. Here you can order it.
What has changed is that Bolles is emphasizing the importance of knowing who you are. To find that out, he even provides a mini workbook in the front section of the guide.
Self-knowledge, according to Bolles, is essential in navigating a labor market which keeps changing, where positions have shorter shelf lives, and that it takes longer to find a job or contract assignment. Knowing who we are gives us direction in what we go after. And prevents our getting worn out or embittered chasing after what's not the right fit.
Obviously, that chase probably won't result in paid work. Also, because we don't fit, we likely won't last long. And, that horrific ordeal could burn us out or even kill us.
What used to thought of as a "career" has mutated into a continual search for paid work. Nobody should ever ditch the job-search mindset, even when enjoying a great job with great benefits. Soon enough the hunt could be back on.
Bolles doesn't use this analogy but we really are back to a hunter society.
According the Parachute Way, hunters must know their strengths and weaknesses, likes and dislikes. Given those, they must then find out the best kinds of work situations for themselves and where.
In a sense, the Parachute Way puts those looking for work in a position of strength. Yes, we may always be hunting but the process can seem "normal," rather than a "punishment" for not doing a job right.
The new edition has a section for the self-employed. Gig economy players should think of themselves as self-employed.
Full Disclosure: During the late 1970s, I read in "What Color Is Your Parachute?" how requesting "informational interviews" can lead to job offers. I was struggling to make ends meet working for a non-profit.
I got up the courage to compose snail mail asking those in communications at local corporations for 10 minutes of their time for career guidance. Within three weeks, I had an offer from a global energy company. My annual salary more than doubled. Even better jobs in Corporate American opened to me.
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