The debate drones on: Is blogging worth your time?
After all, it's a mature medium. It's long form aka labor-intensive. And it goes head-to-head with so many other digital platforms, ranging from Twitter to LinkedIn Pulse.
For my communications boutique, blogging has been especially useful in marketing my services. Increasingly, those making assignments encourage us to pitch in on exposure. They know we are on Twitter, Facebook, LinkedIn, and Google+. But, it's a surprise that we also have several long-running blogs. Those could be the tipping point in the decision to appoint us as the vendor.
I make explicit in my pitch letters and interviews that the three blogs (here and here are the other two) are syndicated and are more than 10 years old. Google rewards longevity with high rankings.
But, in addition to blogging, it's also expected that I have published on LinkedIn Pulse and Medium.
In the new game, you can't just bring talent and publication credits. You have to provide publishing platforms for repurposing.
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