Today we thought leaders of media developments flocked to Gawker. Nick Denton, its head, had promised a tamed version. Anyway, since the high-profile New York Magazine article on Bill Cosby's alleged 35 victims had been hacked, we were prowling for whatever titillation might be available.
Well, the only piece close to the old-bad Gawker was one by Jay Hathaway titled "Michael Jackson's Evil Dad, Joe, Had a stroke in Brazil." The first paragraph mirrored the style of the disruptive Abovethelaw.com (ATL). The journalists at ATL, such as stylistic genius Joe Patrice, manage to titillate and entertain while still holding on to the establishment readers - and advertisers. The head, David Lat, knows how far to go and never crosses that line.
Here is the Gawker first paragraph on Jackson:
"Joe Jackson, horrible father and slightly-less-horrible manager to the Jackson 5, has been hospitalized in Sao Paolo, Brazil, after suffering a stroke, USA Today reports."
Duh. Well, for my media needs, this is a few sandwiches short for the picnic. Gawker is now officially off my must-check-several-times-daily media review list.