Staples is disrupting itself. To survive, its "story" or "narrative" has to shift from pens and mailing envelopes to high tech. No one in the Staples loop is talking about tossing aside "baggage."
Likewise in the language of disruption, Ello never refers to networking through Facebook as the baggage you no longer have to lug. Instead, it has brilliantly figured out how to tell its no-advertising story so that media can't get enough.
Sharing-economy Airbnb plants its story framed as being friend to the little guy and budget-challenged traveler. Baggage the establishment lodging industry carries? Irrelevant. And a distraction. Communication is about now, not the past.
So universal is this language of disruption that it has seeped into neuroplasticity, that is the ability to rewire the brain. In the book "Discovering Your Soul Signature," thought leader Panache Desai observes:
"Stop believing your old stories. Those narratives likely no longer apply. And even if they do, judging yourself creates vibrational density and stops the energy that wants to do what energy wants to do: expand and flow."
It's funny. Even in informal conversations, the professional who uses the term "baggage" triggers glazed-over looks. That's so 20th century. Obviously we have nothing to learn from that person who becomes increasingly isolated.