Corporate White Papers - Should Marketing Material Pass "Peer Review"

Are corporations, like academic institutions, responsible for introducing new knowledge and then share it?

That's the elephant in the room in Michael Housman's Tech Crunch article "Why More Companies Should Submit To Peer Review." Here you can read Housman's recommendation that the private sector, like the university, submit white papers and other serious kinds of analytic content to the kind of process standard in journals. Essentially, journals have other experts review a paper before it is published.

In his article, Housman admits the procedure is time-consuming. It can last about 2 years.  No corporation can "afford" that kind of time gap on what it intends as marketing materials. In addition, should it be sharing its data and thought leadership insights with potential competitors, before that is copyrighted and released? 

Given my experience as a corporate ghostwriter, Housman seems to be talking oranges and apples. Corporations, at least the public ones, are responsible to shareholders to produce a profit. That's way different than the mission of a university.

In addition, there is already an established approval process in corporations. Documents I ghostwrite go through all the departments, ranging from legal to research and development. Based on their input, I will make revisions. 

Housman seems well-intentioned in his thinking. However, it seems to indicate a lack of understanding of commerce.