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July 02, 2014


I live with three Generation Z's. And like most generations, they do not fit into neat categories. But I agree they are more in touch with the truth than any generation preceding. The Internet has made facts at their fingertips and they fortunately embrace it with a vengeance. Although food is a priority, they are not slurping BIg Gulps, I'm afraid. Nothing is clearer than the rise of Chipotle in this generation. They love fresh yet ethnic food and usually with water.

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