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October 25, 2012

Comments

There’s no doubt that Google is the top search engine to optimize for.

’, it appears men have come up with some pretty good excuses for their idleness at Christmas.

LOVE this, Jane! In the comments on that blog post, someone said no one ever gets fired for playing it safe. Which is true (they also never get fired for hiring a big, global PR firm), but you also don't accomplish big things by playing it safe.

I thought the Pizza Hut campaign was hilarious. It would have been funny had it actually hit the debate. We need a little levity in our lives. It's really, really hard in today's digital world not to cave to the very vocal minority. The best advice one can take is to have a sound strategy and to stay its course, even when people have negative things to say.

If there is negativity, you're doing something right.

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