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August 30, 2012

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ennedy, his genius was being able to identify who to take on the key organizatio

All us in the promotion business can learn the brutal lesson here not to hype our clients

Not for a long time will a nonconformist like Mark Zuckerberg be allowed out to represent a public company. The late Steve Jobs could get away with that because, like John F. Kennedy, his genius was being able to identify who to take on the key organizational jobs and how to make them work hard and be loyal. Zuckerberg lacks that gift.

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