"The source of our unease is the unfulfillable longing for a lasting certainty and security, for something solid to hold on to." - Pema Chodron, "Taking the Leap"
Yesterday, I absorbing Chodron's wisdom when I was waiting to be interviewed for an onsite part-time assignment. It was related to communications but far enough away from my comfort zone to feel a flood of angst. I needed to know that I shouldn't expect anything but continual change. If I'm expecting some kind of safe harbour I am out of luck.
The recent layoffs of about half the staff at men's magazine MAXIM provides a microcosm of that. As Josh Constine reports in TECH CRUNCH, the print and web editions of that media property met up with all kinds of competition for its readers's attention. Also it did not sufficiently differentiate itself from what else has come out there. Among those gone is Editor Seth Porges.
What that means for us in all aspects of communications is that the glut increases. Those pushed out of traditional forms of journalism will be resilient enough to add skills in other fields ranging from public relations to marketing communications. For each of us the tipping point in the glut could be when we find it too much effort to make a living that way. Some of us will find niches in demand. Others will change careers. And there will be a new crop of geniuses created by necessity who put together a digital innovation.
Those pushed out of traditional forms of journalism will be resilient enough to add skills in other fields ranging from public relations to marketing communications.
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