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September 29, 2006

Comments

I can tell you from experience that there are a lot of people out there who strongly resist change. For example, I've worked with people who were not only anti-social-media, but viciously so.

A long time ago, I was once yelled at for forwarding a blog post to a client. For some reason, just the acknowledgement that individual voices matter a *lot* really gets in some people's craw.

I tend to think "deep old-guard pockets" has very little to do with it -- there are folks with such pockets that most certainly grok the current comms landscape. Rather, I think the ability to embrace and incorporate change has to do with a company's (and its communications team's) passion for learning.

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