We make it our business to establish the right presence on Facebook, LinkedIn, blogs and Twitter. If we are Millennials, then we also have to be on YoutTube, SnapChat and Instagram.
Then we find that we actually enjoy way too much posting, sharing, tagging, liking and commenting. Work becomes an intrusion. There is a compulsion to "keep up."
After all, our dutiful attention to social networks is rewarded. On LinkedIn Updates, for example, the more clever and caring I am in my activities, the more brandname professionals view my profile. It's a heady experience being noticed by them.
However, the moment of clarity came to me recently. I was blessed or cursed, depending on your values, with a pile on of ghostwriting and editing assignments. The volume was so heavy that I cancelled my plan to drive the seven hours to the Jersey Shore.
What I experienced being tethered to the assignments was not profound disappointment of having a mini vacation postponed. Instead I went through withdrawal. I longed to hang out on the social networks. All the time.
I knew that I was missing the tweets of Kathryn Rubino from Abovethelaw. Paul Chaney's photos on Facebook of where he was lecturing on content marketing. Beth Comstock's observations on the importance of manufacturing. And Ana Marie Cox's takes on Trumpism.
I feel that if I can't return to having enough time on social networks I will have an emotional meltdown. Perhaps that signals addiction. And addiction, even positive ones such as compulsive running, is never good.
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