That seemed to serve her well. She came into a financial windfall when AOL purchased her liberal media website Huffington Post.
However, as a prominent brandname out there, she has been a media target since she left managing that. For example, in Vanity Fair William Cohan positions and packages that departure as essentially being pushed out. Here you can read it.
Articles like that can impede her momentum in her new venture in health and wellness. Cohan depicts her as difficult to do business with and unable to generate big profits. Time will tell if she has learned from this experience and has changed.
In this volatile global economy, driven by technology, it is not unusual for players to stumble. However, if we keep a relatively low profile, we can figure out what went wrong and the fix - under the radar.
A strong personal brand is not the same as a high profile. We can develop branding among the constituencies who matter to our professional success. And yet we are not featured in the media often.
The small law firms and solos I have used for my business are known for good work. They are not prominent brandnames in their states. I found out about them through word of mouth. Had they a high profile I probably would have assumed they were expensive and not requested a complimentary consultation.