From the get-go, that's what I ask clients. The smart ones say what I expect: It's an overused concept but it is expected and it resonates. End of story. "Passion" is sprinkled in a few times.
The same process happens when I begin a ghostwriting assignment with clients. No one has yet mandated leaving out "passion." It's simply safer to include it.
TED Talks are described as being built on a platform of extreme passion. When interviewed by prospects for possible assignments, the odds are that both of us use the term "passion." Typepad, which hosts this blog, still positions its service as facilitating the expression of passion.
That's just the way it goes.
Personally and professionally I would prefer the term "outcomes." Instead of discussing my passion for predictive analytics, it seems to make more sense to investigate the results I have generated for clients in that field. Also, it seems tragically irrelevant that certain students in college have a passion for journalism. The field continues to downsize. My hunch is that, if they allowed themselves, they could also develop a passion for subjects which were more marketable.