It can bring in new business, get you spotted by recruiters, enhance your branding with colleagues, and build your portfolio of publication credits. The latter you can put in your Media Center on your website.
So valuable is this self-publishing opportunity that leaders and hustlers are now advertising for ghostwriters to create them. This could become as standard in a publicity plan as having an article published in The Wall Street Journal and The New York Times has been. And, no middleman public relations representative is needed.
Its reach is profound since your Influencer post can be linked to Facebook, Twitter and Google+.
This opportunity only became available recently. Not too long ago the Influencer Section on LinkedIn had only been open to the big brandnames.
So, how do you start self-publishing on LinkedIn?
Of course, first you have to become a member of LinkedIn.
Then you have to go to the site of your profile. To the right is one of the buttons you click on to "publish."
When you click it on, there is a simple Content Management System, much like the platform for a blog. A tag line, at the end, is important. It lets readers find you.
You can front-load an image. Throughout the text you can add images as well as links to other kinds of material.
The headline should be an attention-grabber. Not good is: "Writing Content For Mobile." Better is: "Mobile Changes Ecommerce Game - 5 Must-Dos."
Use keywords both in the headline and first paragraph of the text. You can research the right ones for your text by reading media coverage of the topic and analyzing competitor sites. For sales, the keyword "conversions" versus "results" would get higher rankings on search engines and it's the one readers search for.
Use short paragraphs. This is the era of short attention spans. Break up text with bold headlines within the post.
Here is a recent Influencer piece I posted on LinkedIn. The subject is Landing Pages. Immediately, it brought in requests from prospects for more information about my business.