If you're ambitious you check its messaging system a few times a day. You take a peek at who has viewed your prolife. And publishing opinion-editorials on LinkedIn Pulse can have as much reach as a bylined piece in The Wall Street Journal.
But you're probably finding that you're not doing smackdowns. Very little new business is coming in. Organizations which contacted you about job openings didn't get back to you. And most of the 500+ on your network, once they accepted your invitation, remain MIA.
The good news is that it's simple to turn this around. Let's assume you've done the mechanics right. You use headlines in your profile, not titles. You update. You reach out to other members.
What the missing piece is the old-fashioned, no-tech matter of being sincerely interested in the other members and showing that, consistently.
Essentially, the 4 fundamentals are common sense. Here are they are:
Take networking in small steps. Develop common ground over a period of time before making a sales pitch.
In my messages I was shocked to hear from someone whose name I didn't recognize. She blasted that she was in the same groups I was. When could she call me about providing web services. Meanwhile there was a link to a video about her company. Duh.
Invest time and thought when reaching out. A new business niche has popped up coaching how to max the utility of LinkedIn. One bit of advice hammered is to comment on others' Pulse articles. LOL. What is happening are cookie-cutter phrases like "enjoyed your article." Likely they haven't even read it.
This kind of communicating looks and smells like desperation. Don't do it. Select a number of people to develop relationships with and put in the time.
Be disruptive. Safe is the most dangerous positioning and packaging for the second decade of the 21st century. Every bit and piece posted on LinkedIn should provide a fresh point of view, new information or a cool way of relating.
One standard tool is injecting contrarian thinking. If everyone is praising Twitter as a platform for reinforcing name recognition, you hammer its perils.
Develop other ways of reaching out. It's painfully obvious who is relying on LinkedIn exclusively to accomplish all the things professionals are supposed to be getting down to promote themselves. Their constant activity is clownish.
Actually, I inflicted a negative smackdown to a fellow public relations player here in Tucson, Arizona. In a comment on a Pulse article, I observed that the material seemed to be a blatant advertisement for his services. Since then he's been hiding.
Those other ways go beyond social media. You have to press the flesh at trade association meetings, Rotary lunches, and fundraisers for your kid's sports team. Pulse doesn't eliminate the need to publish in other media outlets. You figure out a compelling snail-mail campaign as well as a telemarketing one. Yes, you email pitch letters to a specific person in an organization.
Like television had been in the early 1960s, LinkedIn can generate big-time results for those who understand how it reaches out and grabs attention. But if you don't you will be experienced as a pest. Those nuisances are the cockroaches of social networking.