That kind of report, derived from data analytics, could have more influence during Campaign 2016 than the rhetoric from commentators such as Peggy Noonan at The Wall Street Journal. Seriously, when the stakes are high, as they are in a presidential election, opining, based on whatever, can become pure entertainment.
In fact, sooner than later, the era of commentary, the personal essay and the memoir could end. Perhaps abruptly. It's irrelevant what so-and-so thinks, experienced or preaches, unless it has been put through the filter of data analytics.
Human judgment still has a place in predicting and decision-making. That's exactly what the Institute for the Future found. Here is the report. But, it will have to be bundled with the results of data analysis to be credible.
In the court of law, evidence is demanded. In the court of public opinion, data will be.