Venture capitalist Peter Thiel is now a household name.
And law firm Jones Day is advising the Trump transition group. One of Jones Day's partners will be the White House General Counsel in 2017.
The good news is that you too can learn how to bet on the right horse. At least more often than you bet on the wrong one.
Here are the 5 must-dos:
Listen to the grassroots, not the experts or the media. There is that old story about Joe Kennedy, patriarch of that political dynasty. He knew the stock market was going to crash when he picked up how shoe shine boys were consumed with buying equities.
The experts and media are often way too self-involved to be in touch with all of reality. By standing in the check-out lines in Walmarts in eastern Ohio I got it how determined ordinary folks were to initiate, as they used to call it, "a clean sweep."
Calculate where you have the most to gain. Ideology doesn't have much to do with it. Think jobs, status, good fit with the culture.
For my immigrant family in Jersey City, New Jersey in the 1950s, the stakes were so high that they have to get down the loyalty piece right - and fast. Outside The Machine there was no economic salvation. Your street didn't get plowed either.
Be circumspect. No one has to know what you are really thinking about the dynamics of a campaign, be it for U.S. president or union recognition. The less they know, they more they will confide in you. That provides unique insider information about what's going down. You can pass that along to the powers that be.
Don't panic. In volatile times, things can happen quickly. So even though the horse you are betting on stumbles, it's reckless to change horses immediately. Rely on that age-old zen mantra: Clean thinking, Don't know.
Give enough support to be owed. No, you don't have to be managing anything. You just have to be around enough and doing enough to build up a debt. The whole game is about being owed.
And, what about if you have bet on the right wrong horse in Campaign 2016? Do what so many others are. That's figuring out how to position and package yourself as simply having been misguided. You have seen the light. You promise that you also will guide others to the light.
The world has changed. Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (firstname.lastname@example.org).