LinkedIn started out as a no-nonsense (hold most of the photos) social networking site for professionals. It drew plenty of attention, including from the federal government, for all the labor data it collected and had available for analysis in real time.
We have to assume that, based on that data, LinkedIn concluded that it had to also provide content to its members, that networking opportunities weren't enough. Security analysts have been speculating that the threat to LinkedIn isn't from me-too professional networking sites but from customized niches which focus laser-like on specialties such as family practice doctors or intellectual property lawyers. For information and insight, professionals will go directly to those sites, bypassing LinkedIn.
So, it's no surprise, as MASHABLE reports, that LinkedIn has purchased Pulse for content. Pulse has 750 publishers. Earlier LinkedIn had grown in-house a content site which featured the material of influentials such as Richard Branson.
Can LinkedIn become the one-stop shop for everything professionals need? Could be. Already it is leveraging its BigData for recruiting. That could knock traditional recruiters and help-wanted sites like Craigslist out of the box.