Katrina was more than a media event. It provided the platform for early adopters in social media to leverage our new power.
Toby Bloomberg, Paul Chaney, and I were among those who joined links to bring to the world's attention what needed to be done.
For example, my concern was that so many of those caught in this natural disaster had to choose between saving their own lives or that of their animal companions.
Especially soul-wrenching was the story in establishment media about the boy who had to give up his cat, Snowball, to board the bus out of New Orleans to Houston. He cried so hard he vomited. Using this blog I campaigned for the right for animals to stay with their human parents.
Soon enough, FEMA and the leadership of many municipalties changed the rules. Now animal companions are allowed in facilities set up during natural disasters.
Social media proved itself out as a game-changer.
Despite my digital research, I never was able to find out if Snowball had been adopted or the boy reunited with his soulmate.