In GoogleLand, longevity of domain names is rewarded. Those over 10 years are described as "pure gold." So, folks you are staring at pure gold.
In April 2005, Internet marketing expert, Paul Chaney, helped me set up this blog, including doing the design.There was brief but brilliant training in conversational tone, short paragraphs, and linking.
Next, Chaney explained how I could then shorten the clunker of a domain name I had originally selected through pairNIC. For a small fee, this became http://janegenova.com. Now and then Chaney would swing by digitally, with no fee or strings attached, to see how I was doing.
With that kind of caring mentor, I have been able to continue posting content on this blog, despite whatever. Sure, there were times when I wanted to shutter http://janegenova.com. Then I'd have a flashback of how much time Chaney invested in me.
When I was posting too much legal content on this blog, Chaney recommended I develop one focused on regulatory, legislative, and litigation matters. In the summer of 2006, http://lawandmore.typepad.com was born. Next summer, it too will become "pure gold."
It will take a few more years for my third blog http://over-50.typepad.com to ripen into gold. One snowy day when I paid the usual king's ransom for the commuter train into Manhattan to pitch an account, something happened that hadn't ever before. Jaws dropped when I entered the room. I could almost see a word cloud of "Old" flashing. That happened again and again.
Http://over-50.typepad.com has helped me walk through the brutal transition of aging. My commentary on that blog has generated invitations to speak on aging professionals. One talk at the New York State Bar Association has been published in Vital Speeches of the Day.
However, longevity is not the only way for your blog to have extreme value. A fresh point of view in a niche that isn't glutted can trump everything else. So, sure, you can launch your blog today. In GoogleLand unique content is always rewarded.