Consequently, they shifted their investment of energy from their once heavy-traffic digital sites to other tactics such as conducting research via Survey Monkey. Then they made the results known on Facebook and Twitter.
That pull-back by some small bloggers might have been premature. Those of us who study history know the power of guerrilla forces. Smart, alert, relentless solos or small groups can arrive and conquer. Even without the resources of the big guys.
On this site and my regulatory one, my analysis of the California lead paint public nuisance trial is getting plenty of attention. That's especially the situation when it comes to the implications of the litigation on the stock prices of the defendants such as Sherwin-Williams. Investors value my takes. Also, public relations representatives contact me with "insider information" and other kinds of goodies to barter for coverage. Players on both sides take into consideration what I opine.
The lesson here for guerrilla media forces is never to underestimate your influence. This is no longer a numbers game. The whole enchilada has morphed into who is reading our content. If the eyes belong to the head of a hench fund, our thinking might figure into the alpha.