"Right" includes having down cold search engine optimization, aligning posting with breaking news, creating catchy headlines, and maintaining a provocative point of view. When all those mandates are fulfilled, then bloggers can expect job offers, contract assignments, thick Google profile, expanded network, and, yes, more than 15 minutes of fame.
To my surprise one of the unintended consequences of blogging has been for photos of me to be aggregated on Bing. I had assumed only photos of brandnames such as Rupert Murdoch and Cheerios become part of the Bing collection. Then an acquaintance informed me that he keyed in "Jane Genova" on Bing photos and there I was. Here you can visit that page.
Well, let me re-phrase that. Not all the photos are of me. There are, for some surreal reason, full body photos of young naked women. In addition, there are photos which I had used in my blogging.
The amazing thing is that blogging is a mature medium. Yet, the field force it creates remains powerful. Those on the fence about investing the time to blog should give it a try.