The media genius of Roger Ailes created a new business niche: reactionary communications in all mediums. On Fox itself, talk radio, weekly print publications gone web/mobile, think tanks, and trade associations those memes resonated. Consumers of that thought leadership settled into pleasant smugness.
That was then.
With the ousting of Ailes, that industry has collapsed. At least temporarily. What those in it will have to do to retain influence, power, and profits would be to leverage their sharp elbows to get aboard the Donald Trump train.
Trump might or might not be elected. That's irrelevant to those needing a safe harbor. What is relevant is that his plain-speaking communications approach has blown up traditional ultra-conservative messaging. Instead of the smug statesmanlike platitudes of the brand ambassadors Ailes created for his time in history, there has to be the connection developed with Everyman/Everywoman.
How to retrofit one's communications for Post Ailes?
Listen. The human conversation is everywhere. Except among the 1% and those hoping to head there. Just listening has catapulted my content marketing services into high demand. Over is marketing to. Instead we lean in to the people. Users dictate the messaging, how it is shaped, and how it is delivered.