Part of Facebook head Mark Zuckerberg's success has been his ongoing willingness to scrap Plan A, B, C, and D for the unknown.
Politico Donald Trump isn't following presidential campaign best practices. Despite so-called "mistakes," he still leads the other GOP candidates in the polls.
And lawyer turned journalist, Kathryn Rubino at Abovethelaw.com has a track record for identifying stories with traction by ignoring the fundamentals of conventional news reporting. Here is her goat-sacrifice coverage. Previously, she created a brandname for herself in legal news through deconstructing, under pen name Alex Rich, the document-review game.
Last night, on Skype, I was consulting with a newbie in ecommerce. His raw instincts were on the money. The rub was that he felt compelled to comply with best practices in how he was configuring the firm's website. He needed my "permission" to stick with his gut. You bet, it's deeply embedded that we have to join the conga line of those dancing to the best-practices ideology in their niches.
No, I had not been above of also requiring "permission" to take a radical step in how I operate my communications boutique. The conventional wisdom is not to ditch an account until we have a replacement. But the wiring in my brain was screaming, "Too much angst for too little money." That brain is programmed with the 80/20 Pareto Rule. It was my psychic, Mary Ann Kremer, who gave me the okay to exit that force field of agita.
That wasn't emotionally easy. But I did terminate that account, nicely of course. That opened the door to pitch with fire in my belly for two more lucrative accounts. I closed on both.
At best, best practices are guidelines. It's reckless to disregard them. It's equally reckless to treat those playbooks as sacred scripture.