Those who never got the hang of maxing the potential of blogging ask me: "Should I throw in the towel on blogging? After all, I can promote my business on Facebook, Twitter, LinkedIn Pulse and Medium."
My answer is: "That depends. If you are willing to experiment with how to blog, keeping up with Google's changes, you should give it more time."
A blog remains our unique signature on the Internet. An example is lawyer Bill Marler's blog on foodborne diseases. It's the go-to site for breaking news and analysis in that niche.
A blog is also space we don't share with all the other players on social networks and social media. On Medium, my post is pitted against that of Hillary Clinton and other big names.
And, third, it continues to function as the primary source for my most stimulating and lucrative assignments. Just this week a nation in Asia contacted me for a proposal for doing social media to bring their tourism to the next level. Yes, that effectiveness in attracting new business spans the globe. They bumped into my three syndicated blogs when searching for possible vendors.
However, a small business has limited resources. They may find through trial and error that aggressively posting on Facebook is what fills restaurant seats that night and brings in enough customers for oil changes to keep the staff busy.
When Paul Chaney was editor in chief of Web Marketing Today he asked me to write an article if small business should consider or continue blogging. I gave that plenty of thought. Unfortunately, the publication was folded into another. So, here I present my point of view.