The keywords "Trump Administration" or "Drudge Report" could have attracted 4,000+ page views to this blog in a few hours. No longer.
Why is this happening. That's not really important. What is key, pun intended, is to pick up on this and revamp our content marketing strategies and tactics. Pronto.
What keywords are pulling in the eyeballs?
Well, we are settling in to business-as-unusual. Readers are attracted to whatever will give them specific information and insight about how their industry, company, non-profit or solo entrepreneurship can take advantage of the new realities.
So, it's obvious, that the anti-Trumpism rants are being bypassed.
Instead, what is selling is what I wrote about how Inside the Beltway lobbyists need to decode the guerrilla communications of Trumpism. Here is the article on my syndicated legal blog, which had gone viral.
When it comes to keywords the takeaway is this: all-eyeballs-on-task. There is no resting back with a supposed winning list of words. Hint: Keep checking what keywords your most formidable competition is using.
Content marketing is not done in a vacuum. You are pitted against old-line and emerging forms of competition.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).