Yesterday, through their voting, the people of the U.K. had their own unique version of the U.S. Fourth of July. They rebelled. And, like the American colonists, they won. Here is the analysis by Jim Yardley in The New York Times.
In the U.S. that kind of taking-back-our-government is being played out in both major candidates for president's positioning and packaging. Their stance is that they are not members of The Establishment. (It's not quite clear what that concept "The Establishment" means any more.)
That's on the macro level.
On the level of your individual career, the implications for your public speaking are huge. That extends from how you present your estate planning services in a presentation at the local Chamber of Commerce to your TED Talk.
The tone, topic, organization, and visuals of your oral address have to acknowledge what has been a global tsunami of rage. How do you do that? Here are 4 tips:
Share your anger. Briefly.
The talk isn't about you. Cite a concrete incident. In short form. Relate it to your topic. For example, if you discussing the effective way to market digitally in 2016, recount the pest which won't go away. It gets in your face through everything from pop-it ads to boring email blasts.
Celebrate the opportunity for members of the audience to leverage that universal emotion.
There would be no Fourth of July unless colonists such as John Adams explained to his fellow settlers their chance to be free. Point out how members of the audience could do that. And the payoffs.
Make it interactive.
Encourage the audience to live-tweet and live-blog your talk. That empowers them to have a voice.
Then, within that framework, veer into your core message.
With the help of some visual props, show what effective marketing is and the outcomes.
Hammer the take-aways.
Hand the audience a Call To Action (CTA). They must re-enter their daily activities with a sense of mission. Yes, they can be change agents. And, what you're saying, they can do that through their marketing.
Given Brexit, I am modifying the web presentation I am delivering to college students on June 30th. It will now incorporate the rage meme. Yes, I will be changing the graphics and text on my PowerPoint.