Business Insider is the leader in business analysis because it understands just-in-time. Audiences want it now. And well done. The most recent example is its reporting and deconstruction of what seems to be stock market rally. Here you can read that.
Those who are determined to be thought leaders in other fields also have to be out there. They should have their staff of ghostwriters and speechwriters tweeting, podcasting, blogging, posting on Facebook, and creating material on YouTube. Instant Response is the new 24/7 game.
No, there are no weekends. That's so over. Media properties which shut down on weekends will lose credibility. Already we wonder: Where were they when that development happened? The same thing applies to leaders. There is no relaxing on weekends or even big holidays like Halloween and Thanksgiving.
Unless leaders can establish a rapid-response team of communications pros they shouldn't even be in the game.