The only family members allowed to participate in the Halloween collective fantasy of other identities are our 4-footers. Actually, they drag us along to their parties at the local veterinarians.
For public relations pros, the costumes you put together for the glam crowd and club crawling could make or break a career. Be clever, you will get attention. And attention is the currency of our era.
Here are the 5 best choices:
Donald Trump Wig. He has demonstrated over and over the power of fearlessness, especially in terms of the media. His presidential prospects are irrelevant. What he has proven out, without data analytics, is that the media can be smacked down. Even Fox News' Roger Ailes blinked.
Royal Baby George. Peter Thiel and all the rest of the disruptors in Silicon Valley can invest their billions in tech. But nothing has the brand equity of a no-tech royal baby mug. Everything is cyclical. We could be trending back to old-fashioned. Expect euphemisms to replace profanity. Fiddlesticks. Bye-bye Nick Denton.
Good Character. In medieval drama, religious values like Good Deeds were personified. We can do the same with David Brooks' meme about traits ranging from resilience to integrity. His book "The Road to Character," even though released last April, ranks on Amazon at 287.
Text On Smartphone. It has become a high priority item in our work day that an acquaintance from high school just posted a new photo on Facebook. Fortunately, we receive a text message about this.
Crisis Management Everything. I am wearing a sandwich board with Gene Grabowski's best practices for managing the Blue Bell meltdown, pun intended. Grabowski is a partner at kglobal. He created the template for how to do everything right in this age of social media.
Who should judge the costumes? Editor-in-Chief at PR Week, Steve Barrett, would be great. The winner gets all expenses paid, including admission, to do a presentation at the World Economic Forum, at Davos. The subject? Anything, just keep away from trust issues, which are owned by Edelman.