A lot more comments come into that thought leader's blog than yours and there are many more likes on X's Facebook page.
Twice weekly, X posts articles on LinkedIn's Influencers section. You don't have the ghostwriters to do that so often.
You worry. You fear that the wolf is at the door, ready to eat your lunch, dinner and breakfast.
Maybe Jacob Silverman can banish your angst. His 2015 book is "Terms of Service: Social Media and the Price of Constant Connection." In it he leverages research and common sense to blow up many of the assumptions about what social media can accomplish in attracting the right kinds of attention.
For example, he differentiates between the ability to create clickbait and to engage. The two are not the same. It takes engagement to hold onto and to grow followers as well as customers and clients.
Also he hammers how much fraud is being pulled off by service providers in social media. No, don't trust the metrics they present to you when trying to pitch you their skills in boosting your Twitter numbers. The raw numbers are not what sustained influence is about.
And, when it comes to search engine optimization (SEO), Silverman essentially advocates good, useful and unique content. Not stuffing keywords, the topical and celebrity references into cliché article after article. Here is a recent commentary on that.
If you as a thought leaders have something real to say, you will be heard.