Or maybe Vermont senator Bernie Sanders has been rebranding socialism to seem like common-sense approaches to economic problems.
And that's exactly what we know is needed. Participation in the workforce keeps declining. Many Americans have given up on looking for work. Those who do work are bone-tired.
Sanders promises to return the American workplace to the 40-hour work-week. That was a right our grandparents fought for and won. Then it got trampled as workers feared losing their jobs.
Hillary Clinton, as the New York Post reports, has begun experiencing Sanders as an authentic threat. That's why she is putting out there more liberal thinking.
But, can she mirror Sanders' earnestness? That's not a card Clinton has ever been able to play. We can believe in this man. Put that a different way: We want to believe in a leader and Sanders has given us no reason, as yet, not to believe in him.
It should be no surprise that Sanders is surging in the polls. His fundraising is going okay. And probably lots of folks who want a new deal in America will volunteer to work for him.