Quickly sexual mores shifted in America. During the 1960s, we college girls used to speculate in the dorm who "had done it," that is, lose their virginity. Not long after, that wholesome television invention Mary Richards on "Mary Tyler Moore" was on the birth-control pill. Her mother not only knew it but reminded her to take it. That meant, of course, that Richards had done it and her mother was quite aware that was the case.
Yet, it would be decades before females on television could be casual about sex. Richards was only doing the smart thing for a single woman who needed to keep her job to do. No way could she juggle, as a single woman, a baby and pleasing Mr. Grant. Then "Sex and the City" came and went.
A tamer version was Sam on "Without a Trace" having a sexual relationship with her emotionally tormented boss Jack who couldn't connect. Like Richards, Sam was traditional in deferring to males. Unlike Richards, she did sleep with the boss. We viewers cheered when Jack finally released her. Had the series not ended, we suspect he would have tried to lure her back. In the Richards' legacy, women were giving and men were selfish.
Now, on "Mad Men," the women are all a mess. Peggy is a more brittle version of Richards. Our only hope is that Sally, Don's daughter, will struggle to find out who she is, separate from the power structures of men and glamour industries.