The iconic scene in "The Godfather" was the plea of a Frank Sinatra type figure for help in putting together a comeback.
During this turbulent time in business, most of us are wind up in that pickle - a number of times.
The soul-wrenching first was in the mid 1970s.
After so much invested in doctoral studies in the humanities, the market for college professors in that field tanked. Before finding a fresh career path in ghostwriting/speechwriting, I floundered professionally. The world wrote me off as a loser.
The next comeback was at the turn of the century. My industry had changed. I had to figure out how to leverage my background and skills in a related field. That went well until there was a glut in social media.
For a few years I tried this and I tried that. Since September 2016, I have been able to build a communications line of business which earns me as much as the good old days.
How did I do that? Here's what I know:
Leverage Pareto Rule. That is the principle which recognizes that 80% of our revenue comes from 20% of our clients. So I stopped marketing to or accepting assignments from the bottom of the market. That eats at our sense of dignity and drains off our energy. If I accidentally got into such as situation, I find an exit ramp out. Fast. But nicely.
Be All-Business. Although I deal in the creative arts, it is totally a business. Every item is billable. There's no cutting slack for the enterprise running out of cash.
Integrate Pleasure into the Work Day. A Baby Boomer, I take refuge in watching reruns on television. My favorites are "Criminal Minds" and "Law and Order." Two a day and my being pulses with optimism and joy.
Purge Networks. It was executive coach Henry Cloud who hammered in "Necessary Endings" that we have to continually inventory what's no longer a fit.
A must-go was the entire Class of 1967, Seton Hill, Greensburg, Pennsylvania. You bet, I am not attending my 50th reunion. The tipping point in making that decision were what I perceived as a horrific series of encounters with former classmate Kathleen Huebner. After I took that radical action, it was a piece of cake to dump dump dump.
Forgive Ourselves. Given so much upheaval in the work world, we are going to make plenty of moves which blow up in our face. So? Through meditation, I got the hang for self-forgiveness.
I have no idea how long this latest comeback will endure. But it is real. Even my financial planner pointed out I can spend more money. He suggested traveling.
Since 99% of my assignments are telecommuting, I can do them anywhere on planet earth. Last weekend I returned to my hometown in New Jersey. The dog and I bunked in a posh hotel. If we don't enjoy the fruits of our labor, we would stop giving it all we got.
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