After a sleepy Columbus Day Weekend, the world needs an event. Some don't anticipate that the first Democratic presidential debate will provide that kind of force field. But that's irrelevant to those seeking to get the attention edge.
In the hustle for attention, those in any and all disciplines can and should live-tweet it. On the side, as in during breaks, they can throw some long-form live-blogging. That's how to gain an edge in the attention game.
You bet, you can bypass all those traditional gatekeepers such as the editorial heads at establishment media.
Social networks, along with mature social media such as blogs, have evolved into the platform for owning space dealing with any topic.
It was on Twitter, rather than The Wall Street Journal, that the WSJ journalist covering the Dewey & LeBoeuf litigation took over coverage of developments. She is Sara Randazza (@sara_randazzo). It was in live-tweeting the second GOP debate that several journalists at Abovethelaw.com got the edge on opining. And, you bet in that historic trial "Pao v. Kleiner," it was through following the live-tweeting that we got a handle on what the jurors were up to.
For those willing to invest the time in live-tweeting, along with live-blogging, the world of influence is open. You just have to be good at cherry-picking the provocative angles and wording those in a catchy way. You no longer have to pony up $15,000 monthly retainer to a public relations agency to place your opinion-editorials in establishment media. As was hammered at the beginning of citizen journalism, you are the media.