" ... the supernatural is experiencing a cultural renaissance." - Chris Putnam, "The Supernatural Worldview: Examining Paranormal, PSI, and the Apocalyptic" 2014. Here you can order the book from Amazon.com.
Since America is the main headquarters for capitalism, commercial enterprises have already made a good buck from the paranormal as the new normal. The money-makers range from "The Vampire Diaries" to positioning and packaging psychics as therapists+. The + includes ability to predict the future if the current course of action continues. Another + is no Freudian jargon.
But there is plenty of space for marketers to develop products and services before this phenomenon peaks. The trick is to imprint on all that an aura of otherworldliness. That means leave the hard sell back in the 20th century.
Public speakers looking for an edge will find it in alluding to the occult. Ears will perk up. The latest PEW poll found that more than 40% of Americans believe in ghosts. A bit of voodoo spices up anything, including a dry economic presentation to a lay audience. Baby Boomers will remember how Rev. Fulton J. Sheen, whose body is being argued over, used to employ angels in his television show. They erased the blackboard, which in those days was really black and wasn't electronic.