One of Amy Winehouse's songs talks about rehab as "no no no."
Well, rehab has become "yes yes yes" for celebrities needing to rebrand. The latest to do rehab is Josh Duggar. Former star of "19 Kids and Counting," he got outed as a user of AshleyMadison.com. New York Magazine reports treatment will be long-term.
The beauty of rehab is that it no longer carries stigma. Currently, recovery is the meme of our times. We are in recovery for everything from sexual fixations to hitting the Nutella too heavily. And, because recovery is all about saving our lives as well as our jobs and families, everyone must respect our attempt to recover. If we catch them rolling their eyes when we discuss our problem, we can flame them as insensitive.
Last week I swung by a recovery group to check out what's trending. Yes, recovery has so dominated the U.S. mindset that it's become a kind of Twitter for those in any kind of pain.
With great earnestness, participants confessed their character defects and imperfections remaining, even after more than 3 decades "in the rooms." That seemed to give them relief. Like 3 graders after having their art projects hung up on the walls, they left smiling.
Duggar will love rehab. Everyone I know who's been to it (usually multiple times) cherishes the experience like summer camp and smores. There's usually a facility-owned bus which transports them to 12-step meetings, where they can expand their recovery network. The word is to get phone numbers, lots of them.
After rehab, Duggar will test out his rebranding. A top public relations representative can get him on talk shows, publishing opinion-editorials in The New York Times, and probably giving a speech as the American Psychological Association. America will be rooting for Duggar. Rehab, yes yes yes.