The power of a story well-told was shown by how many years Steve Jobs' 2005 Commencement Speech to Stanford continues to resonate. Jobs understood that story-telling was an art. And it had to bypass mere personal or even professional disclosure. Here is that iconic address.
Compare that with 2014 memoir "Lost and Found In Johannesburg." It's by award-winning author Mark Gevisser. The Amazon.com ranking is about 793,000. Not good for a book just put out there last year.
The trouble with that book is this: It can't seem to transcend the level of sharing for the sake of sharing. Not every bit of one's personal or even professional experience is of interest to others. And in this era of an exploding number of communications vehicles, less and less of most stories should be on the market.
Thought leaders have the influence to have access to elite forums. Those might range from the opinion section of The Wall Street Journal to being a keynote speaker at a TechCrunch Disrupt conference. It would be a shame to erode that advantage by indulging in excessive self-disclosure. Instead, focus on the story of the team, idea, cause, product or service. That's what rivets.