That will send the message to Budweiser that we don't consider the Lost Puppy gimmick acceptable. Some gimmicks are just gimmicks - lousy taste.
As we all recall, the best of the commercials in last year's Super Bowl was the one in which the puppy befriends the horse. You bet, it stole our hearts.
Instead of producing something equally heart-warming, for this year's Super Bowl, Budweiser has foisted on us a search for this puppy which, it contends, has gone missing. You can click the commercial on here, after you read Rick Chandler's rant about this very uncool advertising tactic.
For shame, Budweiser.