No surprise, the Rasmussen Report found that among the Democrats surveyed, the majority wanted a fresh face for Campaign 2016.
Of course, Hillary Clinton could become that fresh face if she reinvents herself, ranging from the persona to the message.
But that will require courage versus defaulting to what were the best practices of the past.
The same applies to all thought leaders. If you truly want to influence global conversations about whatever, you have to emerge or re-emerge as a fresh face. That's exactly what Bill Clinton did after not having an identity after being U.S. President. He became a fresh face on the philanthropy scene. That was the platform on which he built his thought leadership conferences and speeches.
Patience with old faces is declining. Does anyone care that Liza Minnelli is entering rehab again? No, the message people in addiction will select a fresh face.