Ann Coulter, whose mission is to cultivate outrage, is losing her following. That's what New York Magazine reports. The Murdoch Brothers, who are taking over Fox, will likely rebrand it. Its new positioning and packaging could be to listen to the people rather than pontificate ready-made conservative rants.
Platforms established by Coulter and Fox could eventually become irrelevant. Who needs a middleman? No one. We can do peer-to-peer outrage.
After all, spin is a mindset and skill embedded in the culture. We all know how to do it. Technology, ranging from social networks to social media, has given us to tools to put any concern out there and rant rant rant. Given the attention is the currency of the 21st century, the Everyman and Everywoman who is adept at attracting it can buy a revolution. The web and mobile are e-stores where we can transact our advocacy business.