Members of the media portrayed Baby Boomers and the oldest members of Generation X as self-assured about our values. After all, we broke away from our families as soon as we could. We weighed the pros and cons of entering the Rat Race.
But confused we were. Probably more than previous generations. That's because we had more choices. That imposed more inner turmoil. The Pill, for example, made recreational sex expected. But how did we really feel about that?
Along the way, the prose and presence of Nat Hentoff constituted a kind of father figure for us. Our own fathers had been absent. I only got to know mine when he was bed-ridden and dying. And I am still not sure I liked what I met.
Hentoff was the ethos of the Village Voice to us. I remember stuffing it down in my The Professional Woman attache case to pull out on my corporate jobs when the boss and colleagues weren't around. How I envied him his courage in being an intellectual and an iconoclast.
His range, though, went beyond radical chic. He also published in establishment media such as The Wall Street Journal and The New York Times.
Now, Hentoff belongs to the ages. At age 91 he passed on from natural causes. I have a hunch St. Peter has put him to work creating a rebranding for heaven. Not many are buying that product any more, especially after Christopher Hitchens blew up god as great.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (firstname.lastname@example.org).