"The Suffolk University/USA Today survey showed Trump getting 17% of the Republican vote, placing him ahead of Former Florida Gov. Jeb Bush's (R) 14%." - Colin Campbell, BusinessInsider, July 14, 2015. Here is the article.
If Trump wins the White House, there will be no book written like the "Selling of the President." In it, Joe McGinniss deconstructed how Richard Nixon was positioned and packaged by a team of promotional professionals such as Roger Ailes, just like a consumer product.
Instead there could be a book examining the power of the one-issue candidate. That strategy is letting that sell itself. Mmmm, voters get to think: That makes sense. Sort of like Honda had been the car that sells itself. More and more aggressively Trump hits the matter of illegal immigration.
Why does putting yourself in one box and staying in that box have such impact? Here are 4 of the reasons:
Total simplification. Henry Ford I gave America the Model-T. It came in one configuration, one color and at one price. People don't welcome complexity. Tony Soprano was not a complex guy. He was a plain-vanilla thug who happened to have anxiety attacks. The series was a hit. Don Draper from "Mad Men" didn't change. We will remember forever Draper as he is. Trump says that illegal immigration is ruining America. Beginning, middle and end of story.
Fresh form of public speaking. The rhetoric is bombastic, the style stream of consciousness. There is none of the cautious wiggling around to prevent "mistakes." Instead Trump breaks all the rules. This approach mesmerizes.
Zero interest in money. Unlike so many of the other candidates, he doesn't have to chase money. That builds immediate trust. Hey, maybe this guy is really the truth-teller he presents himself as.
Fearless. The smell of fear has already become a stench in this campaign. Primarily that angst is about saying the wrong thing in all the mediums available. Trump doesn't seem to ever have processed that emotion.
Trump can become the candidate who receives the GOP nomination. Since he knows how to put on a good show, and Hillary Clinton doesn't, he really could become the next president of the U.S.