That's what a buddy from way back suggested to me yesterday. He had had with the media's hammering on tragedy and hardship, ranging from 9/11 to all those who had lost their houses.
A guy in marketing, he also predicted there would be a surge in the introduction of products and services which bring joy. Last night when I went to see the inspirational film "42" of Jack Robinson, which has a happy ending, the movie house was jam-packed on a Tuesday. My friend sure seems to be on the money.
In communications, what we should be pitching to clients, editors, and reporters is Happy Talk. The analogy is post-World War II when Americans grabbed greedily at whatever could bring joy. That included buying single-family houses with grass they could tend, having lots of children, and serving good booze at cocktail parties.
Spinning good news, just like spinning bad news, is an option we have, including in our personal lives. Instead of starting out the conversation on the elevator with "So sad about Boston," a successful mortgage broker in my complex belted out, "Isn't it grand to be alive."