Unlike Apple, Facebook is cooking on all burners. Its net profit was $1.51 billion. That's almost three times the $512 million from Q1 in 2015. Here is the total coverage of Q1 in 2016 from The Wall Street Journal.
One key source of Facebook's revenue is digital advertising. Not smartphones. In that $186.8 billion market, it is expected to have 12% of that, up from 10.7% in 2015, and 8.6% in 2014. Overall, its advertising revenues for Q1 increased 57%.
Facebook wants us never to leave the site. And commercial users are following orders.
In addition to paid ads they are also leveraging their personal page to network professionally. Facebook could take over LinkedIn as the must place for professionals. The ambitious seem to be hanging out more on Facebook, than LinkedIn. For some, a more powerful platform to post their opinion-editorials on is Medium rather than LinkedIn Pulse. But both could become less popular as Facebook Live (online video) becomes more and power a must-do for businesses.
The total of global users rose to 1.65 billion versus 1.44 billion at this time last year. And rather than becoming weary of photos of grandchildren, notifications, and product/service pitches, they have stayed. Facebook's leaders know how to keep the networking game addictive.