No matter what she does, including introducing her late mother Dorothy into Campaign 2016, Hillary Clinton can't get the Authenticity Seal of Approval.
Without even seeming to care about that, Donald Trump is assessed as authentic.
Carly Fiorina is getting more attention because she is has been stamped as more-authentic.
Yet, as every expert in communications theory and practice knows, there is no such thing as authentic. The classic on that is Erving Goffman's book "The Presentation of Self in Everyday Life." William Shakespeare framed it as "All the world's a stage."
From the get-go as infants we intuit that we better develop just-the-right crying, smiling, cooing, and laughing to have our needs met. Then teachers, bosses, public speaking coaches, and social networks set the parameters of how we are to position and package the self.
If we are good-enough actors, then we receive the Authenticity Seal of Approval. It's the inept actors who are crushed in our society. They simply don't know how to do the script. And the harder they try the more inauthentic they appear.