Intuitively, we in creative fields always sensed that once we got off our butt and did something, even picking up the broom and cleaning the house, the juices would start to flow again.
Now, reports the THE TELEGRAPH, there's research to document that hunch:
"Cognitive psychologist Professor Lorenzo Colzato of Leiden University in the Netherlands, found that those who exercised for four times a week were able to think more creatively than those with a more sedendary lifestyle."
Here you can read the full coverage.
So, it's no surprise to me that, after I adopted Lee K. from the Animal Haven Shelter, North Haven, Connecticut, my marketing communications were more effective. Both for clients and for my own new business development.
That was about three months ago. And I have the revenue to show for the uptick in creativity. For seven and a half years I had been stuck in a chair by my laptop. Canine beauty Molly Mittens had died and, no way, did I even consider replacing her. Then when cat Jason died four months ago the Seton Hill University Class of '67 on Facebook strong-armed me to get the hell out of my compounding pet grief and give some four-legger a home. The ring leaders were Kathleen Huebner, Irene Nunn, Lee Harrison, and Charlotte Toal. I caved.
Lee K. has not taken to the life of a writer. He will not lay on the sofa for hours and hours while I do chair duty. Every two hours he demands his walk. Since he can't do that alone, I go along.
In addition to being more creative as well as more focused, I noticed my trousers are loose. I sleep at least five out of seven nights. Since age 11 I would sleep a few hours every few nights.
The most recent creative accomplishment has been a killer direct mail piece for pitching my own executive communications services. Never has there been such heavy traffic from recipients to check my LinkedIn profile.