Now, the language of business has shifted to direct. Often to the point of bluntness.
Millennials already know this. Actually they know little but speaking totally directly. It was my Millennial clients who clued me into the seismic change in professional rhetoric.
Sure, there is still decorum. Until we reach a comfort zone with each other, there is a usually a holding back on industrial-strength profanity. Also, legalities steer conversations away from personal matters.
Once members of Generation X and Baby Boomers embrace directness they get better results in their business dealngs. For example, a colleague in commercial real estate searched for another job for a year and a half. It was when he tried something new that he finally received a good offer.
That something new was to be direct and detailed. His cover letter listed here's what I can do for you in bullet points. Immediately he nailed an interview. On the interview he maintained that same approach.
No longer am I "coy." I come right out and hammer that my approach to marketing communications and even advocacy is selling. Explicitly, I ask the prospect how they will measure the results I produce. Then go right into "assuming I have the sale." I discuss what "we" will be able to try together.
Incidentally, part of being direct is taking control of the conversation. Without that being obvious. That's called Emotional Intelligence.