The U.S. Supreme Court ruling in same-sex marriage case "Obergefell v. Hodges" triggered a 9.3 earthquake in the heartland of conservative, including Catholic, values. The old order collapsed into the earth. Rebranding is the only survival strategy.
For example, when Pope Francis visits America, Murdoch will only have him as a guest if there is an authentic conversation about values. And, Murdoch can hammer his decision throughout the global media. That will put pressure on Francis not to smugly pontificate.
America can't remain a center for thought leadership, including about economic growth, if it hardens into a totally liberal point of view. Murdoch can keep it as an entrepreneurial Idea Factory. You go, James.