Buddhism and public relations do the same thing: Frame. So, it's obvious that if the Buddha were setting out on his journey today he would likely make a stop in PR.
The fundamental of Buddhism is that we change our world by changing our thoughts. We can position our Dickensian childhood as the reason for our life of misery. Or we can reframe that meme to those wounds were the platform on which our success has been built. Yes, we treat them as a special gift. Remember those college classmates who seemed to step off the set of "Father Knows Best?" Most of them vanished into mediocrity.
The business of PR is to reframe X into a meaningful Y. Master of PR Hillary Clinton reframed her spouse's betrayal as a rare opening for her to reach people through her pain. Look where she is now. Ann Romney accomplished something similar when attacked for having been a stay at home mother.
Some smart pro on the macro level in this field of PR - maybe a Jack O'Dwyer - should knock out an e-book "The Zen of Public Relations." It can describe the mastery of reframing as a sacred ritual.




