As a celebrity, Pope Francis gets plenty of media attention.
Currently, his trip to Albania is being covered, which you can read here. His message is that religion should not be used to justify violence. But, who's listening? As the leader of Catholicism, a brand with declining global influence, Pope Francis can't and won't be a game-changer.
More likely the influencers are those representing offbeat spiritual groups, ranging from evangelical to psychic. That's exactly what Moises Naim documents in the book "The End of Power." Here is background on it.
Because of the proliferation of media through technology, just about anyone can become or be anointed a celebrity. We lived through that with the gang from the Jersey Shore.
So, the cameras follow Pope Francis. Many view him as good man. But his ability to change a world where the centre cannot hold just isn't there. The same goes for his influence on Everyman and Everywoman. To me his teachings are irrelevant.