17 years after Hugh Prather published "Spiritual Notes to Myself," it remains a brisk seller on Amazon.com. Here you can check those numbers and order the book.
One reason why is that Prather is a contrarian thinker. We pick up the book expect placid Buddhist-like recommendations on how to live our lives. Instead, on page 3 we get hit with:
"Jesus' life didn't go well. He didn't reach his earning potential. He didn't have the respect of his colleagues. His friends weren't loyal. His life wasn't long. He didn't meet his soul mate."
The message from page 3 is that it's a waste of time to measure our lives or other people's lives. The reality is that we really don't know how it's going. And if it isn't happening to be going well, hey, that's life.
The lesson here for thought leaders is to frame the message in a provocative way. Put it out there in ways others haven't. That's the fundamental behind half of the TED Talks which are effective.