"Nearly 700,000 people have signed a pledge to boycott the retailer [Target] after it announced last week that it would welcome transgender customers to use any bathroom or fitting room that matches their gender identity." - Hayley Peterson, Business Insider, April 26, 2016. Here is the article.
If you're a progressive, you probably think that Target is trying to do the right thing. But if you are a businessperson, you know that such intense public push-back indicates Target is probably ahead of its time. And that's not smart in business. Just as bad, of course, is being behind its time.
The public relations experts are busy debating this one. Right now, Target says it's sticking with its policy. That seems to lack common business sense.
It is possible for Target to announce to its constituencies, including stockholders, that it has determined it recognizes it is not in their best financial interests to continue with this particular initiative at this time. That leaves the door open for the future. Progressives might be less disappointed.
Referring to time is the ultimate get-off-the-hook phrase.
Lawyers use it all the time in court. The classic example has been in the lead paint litigation. During "People of California v. ARCO," defense lawyers would frame the companies' policies as legal and ethical, "at the time."
In business, when executives are called on the carpet by the board of directors, they frequently start out the explanation of a decision or behavior with, "at the time."
When discussing our lives, we often justify a lack of movement by stating, "in time."
Those who like what Target represents in affordable style wish it well in navigating this crisis.