"Her [Sarah Palin] address [at the 2015 Iowa Freedom Summit] was a 34-1/2 minute roller coaster ride of cliches, non sequiturs and warmed-over grievances." - Karen Tumulty, "Sarah Palin and her onetime fans on the right: It's so over," in The Washington Post, January 28, 2015. Here is the article.
This is a digital era. But public speaking can still do in leaders or make them.
It was an off-center speech ("Lipstick on a pig") at the Republican National Convention several years ago which made Sarah Palin a household name. And, it seems to be her speech at the recent 2015 Iowa Freedom Summit which is doing her in. Not that she wasn't fading, before. But the media, which are in charge of such things these days, declare she's finished.
Speeches might even resonate more in this time of tweets, photos, Facebook posts and texting because they transmit the human voice. Two weeks ago I spoke on the iPhone with a prospect for my ghostwriting services. That was the first time that has occurred in a long time. The human voice has become a scarce communications vehicle among people who are not intimate.
In Campaign '16, smart candidates will deliver lots of real-time, in-person speeches. Tweets might get them attention. But their very human voices can steal hearts - and votes. In itself attention means nothing.