Essentially, it's being framed as the journey we take from a physical to a totally spiritual existence. There are many versions, depending on the religion or school of spiritualism.
One version is that, after death, eventually we will return to the physical existence. That's to continue to learn and apply lessons about how to live a life. For centuries that has been known as "reincarnation." It simulates the ethos of the film "Groundhog Day."
Obviously, there are exploding opportunties for communications pros to help organizations and individuals such as thought leaders and authors align their messaging with these fresh memes. Demand is brisk.
For example, #983 on Amazon is the book, published this month, "Adventures Of The Soul: Journeys Through the Physical and Spiritual Dimensions." The author is medium James Van Praagh. Here you can order the book from Amazon.com.
Transition, as we know, is rarely easy. That's why approaches such as Van Praagh's highlight the help available during the process. Those tools range from already deceased relatives and friends nudging us along to feelings of euphoria. It all sounds so good that often those attending memorials envy the ones who have passed over.
One aspect of the business I am most interested in is if our animal companions do a "Groundhog Day" like humans? Or since they are configured for perfect love do they not need to learn any additional lessons by returning to planet earth?