Donald Trump didn't invent simplifying communications. That has been labeled everything from "anti-intellectualism" to "populist rhetoric."
When it comes to the flight from the erudite, Jack Welch and Lee Iacocca were there before him. Also, there have been well-written guides such as "Simple" by Alan Siegel and Irene Etzkorn. That particular book was published in 2013, a bit before the Trump Phenomenon took off.
What Trump has accomplished is proving out the extreme power of plain-speaking. No question, it robs the media spotlight from the likes of the cerebral like Hillary Clinton. And the measured statesmanlike approach of Ben Carson.
Throughout institutions of higher learning, be they colleges teaching exposition or M.B.A. programs with required business writing seminars, the next generation of leadership should be taught how to break down messages into small bites. Then use buzzwords/phrases and a conversational tone to position and package the takeaways.
That kind of initiative could eliminate all those boring white papers which no one reads. Like Father Mckenzie from the Beatles song "Eleanor Rigby," the authors are putting together their little sermons which no one will pay attention to. Instead they can knock out an easy-to-digest e-book with plenty of graphics.
It's irrelevant if Trump wins the White House. He has already won the game of effective public speaking.