It was digital which outed that White House intern, Monica Lewinsky, had been engaged in hanky-panky with then-president, Bill Clinton. The outer was Matt Drudge.
The shaming of the chubby young woman in the beret went on and on. After all, American society tends to blame the woman. In Puritan times, they were put on the dunking stool. Or made to wear a Scarlet letter.
A few years ago, Lewinsky gained the strength and tools to push back. That has extended to essays and interviews in Vanity Fair to TED Talks. Her mission is to tame social media.
Of course, that's not going to happen. Social media has become a multi-purpose communications device for everything from entertainment to, yes, shaming the supposed miscreants in society.
Experts in public relations have to admire Lewinsky for transforming the scandal, finally, into a new career. She has evolved into the Mother Teresa of Clicks.
Perhaps she can give rebranding tips to Ellen Pao of "Pao v. Kleiner." And no one can predict how Erin Johnson will emerge from her lawsuit against her employer J. Walter Thompson. In the tight world of "Mad Men," it's not wise to whistle-blow.