Dogs know exactly the right things to do to win minds, hearts, and jerky treats. Think about this: The world is deeply concerned about Excalibur and Bentley. They are the dogs of the healthcare workers who were diagnosed.
What is your dog doing that you, as a leader, should be doing in your communications? Here are just a handful to recommend.
Show you care. Dogs jump into our laps, eye us when they sense we're in distress, and stick with us until the bad patch is over. No, don't say you care. Show you care.
Demonstrate joy. Dogs have a tag to wag. You have facial gestures, body language, and one-syllable words. That's how to bring hope to the world through your own ability to transcend what is.
Stay simple. Dogs have very fundamental routines. In fact, they are incapable of piling on complexity. Likewise, simplify every concept you introduce. Provide one example, not 100. Use basic language.
Make gratitude standard. No, you're not going to lick faces. But you are going to integrate a mission to give back for what has been given to you. Jerky treats come to us in many forms.
So, for Halloween, should you select a dog-themed costume? That could lift the souls of those in angst about Ebola, the value of the equities, global growth, and outliving their income.