The tone of media, such as Gawker, is not positive about the choices Dr. Craig Spencer made in his days before he "outed" himself to authorities that he seemed to have Ebola. Because of them, a city is in panic. Lives other than his are at risk.
As often happens in public perception, Spencer went from being a good guy, the kind who leverages his expertise to help the less fortunate, to a seeming bad guy. Should he survive Ebola, he will need astute public relations. An expert team from one of New York's public relations agencies will have to parachute in to restore his reputation, as a professional and as a human being.
In particular, healthcare professionals will vilify him. After all, they know that he should have known not to roam the city while Ebola could have been developing within him. Now, medical staff treating him are putting their lives on the line.
When winners turn into all-time losers public relations pros have to unleash all their wizardry. What's in it for the specific public relatiosn firm is a high-profile case study.