Mostly that happens through offering those via its private labels. Since its stores, which carry local brandnames like Fry's, are laid out like elite shopping centers, they also participate in the experience economy. Yes, zipping into Fry's here in Tucson, Arizona is fun.
In addition, it has an amazing rewards program. At its gas station, when a gallon was at about $1.90, I filled my tank at $1.55 a gallon. The loyalty points add up.
Also, employees seem happy. An acquaintance of mine was just hired. She's euphoric. The powers that be picked up on her talent and passion for numbers. Soon she will be trained, on company time, in accounting.
No surprise, as Ashley Lutz reports in Business Insider:
"Kroger is expected to surpass Whole Foods Market within two years and become the nation's top seller of organic and natural food, according to a recent report by JP Morgan Chase."
For those who know their prices, Kroger can keep the weekly food bill down as much as Wal-Mart's Food SuperCenter.
Something revealing: Some folks lease in this complex across from Fry's because of that proximity.