Iconic has been his remark when deposed that the only subject off-bounds for display online would be a child - four or under. His hardened facial expression in the courtroom also reinforced the brand of Daulerio as an amoral chaser after clickbait.
The AJ Daulerio we encounter in the current issue of Esquire is quite different. Here you can read the interview.
Yes, he was obsessed with clickbait. But that extreme drive may simply go with the territory of a tormented man. Even as a child his behavior was troubled enough for his parents to bring him to a therapist. For example, during the night he demanded they let him in their room.
A sleep disorder has followed him into adulthood. He reports having been molested. And that is usually an experience which triggers substance abuse. Daulerio admits to having been in rehab for alcohol and drug abuse.
But, he has an intensive beef that his former boss Nick Denton didn't encourage him to bring the molestation up at the trial. In fact, the legal team for Gawker didn't coach him how to comport himself during the legal ordeal. That could be why he presented himself so poorly. The jury slapped on him damages of $100K.
Sometimes that's referred to as "the committee" meeting in one's head. For that reason, those in recovery often tap into other modalities for having the committee shut up. Among those are the mindfulness groups at Shambhala Buddhist temples for substance abusers.
Daulerio laments that Denton seemed to ignore his downward trajectory into substance abuse. The reality, sad to say, is that many employers look the other way, as long as the employee continues to produce at a high level.
The setting for the interview is Daulerio's one-bedroom apartment in Florida. During that time he had been unemployed. His parents moved nearby and are supportive.
Interestingly, before he made the big time at Gawker, he had worked as a journalist at Law.com. That should have cemented in his brain the need not to cross the line from legal to illegal.
What is the takeaway from this interview? Actually, there are several.
For those in digital media, it may be not to make increasing traffic exponentially be one's god. That could have been what pushed Daulerio to take the risk of posting the 101-second sex tape of Hogan.
For those in recovery, there is the obvious need to be self-protective, on all fronts. We have to assess what people, places and things could prevent getting clean and could trigger a relapse. Former Wonkette at Gawker, Ana Marie Cox, outed herself on Twitter that she was in recovery. She left inside the beltway and a marriage.
For those in the world of work, you have to ask yourself when ethics requires a formal intervention for the addicted employee? It's not just a humane move. It could save the business. Had Gawker done that there might still be a Gawker.
This blog sends good karma Daulerio's way and offers pro bono assistance with his marketing materials. Those include the presentation of self on interviews.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (firstname.lastname@example.org).