"Did you see what CNN did with Craig Spencer."
"I like it that Abovethelaw.com's classy journalists like Joe Patrice aren't exploiting the pickle the Big Apple is in."
"The Wall Street Journal covered all bases about the 'cost" of Ebola to West Africa."
"Politico did a deep dive on how Ebola is raising the price of chocolate."
A good time is being had by all. Those on the East Coast I contacted about their Ebola fears shrugged my call off, "Aren't getting caught in the hype." That was the initial response. Then they deconstruct how various media outlets are covering the story. They might not be influenced by the hype but they are consuming it.
The lesson here for ghostwriters and speechwriters is to help our clients become "Hype Literate." Like contrarian thinking and controversy, this tool has to be managed carefully. When it is, it's a game-changer in putting out there a point of view and generating action.