Ello picked up on that and its anti-ad social network is taking on Facebook. Now, YouTube indicates that it could be providing a subscription option. That would allow viewers to not have to deal with any advertising. Those ads are especially annoying on mobile. Here is the coverage of this development by Darrell Etherington on Tech Crunch.
Anti-marketing, of course, is nothing new. As America became better and better at marketing, Harvard Business School professor Ted Levitt published his iconic essay "Marketing and Its Discontents" which was included in his book "The Marketing Imagination."