Two pages over from the list of features on page 50 of the Vanity Fair Oscar special is the Calvin Klein ad with Justin Bieber. The meme is "I dream in #mycalvins." That dream might have sexual dimensions: The sleeping Bieber has his right hand on his crotch.
But what's most attention-getting (and attention is the currency of the 21st century) is that Bieber doesn't appear to have underarm hair. On the previous page, with female FKA twigs, there is also no underarm hair in the Calvin Klein ad. But that's to be expected. It would have been provocative if there had been.