Lady Gaga and other shrewd businesspeople know that. No surprise, in promoting her new album, Lady Gaga alluded to her famous feuds with Kelly Osbourne and Perez Hilton. Here is coverage of that.
Growing up in ethnic Jersey City, New Jersey, I bore witness to feuds going on for generations. In Italian neighborhoods, if a member of the feuding family was walking along the sidewalk, a member of the other family would get off the sidewalk and walk in the street until clear of that toxic presence. We loved the street theatre.