Just about everyone in the media, at least those focused on clickbait, are scurrying around, looking for a reason to use buzzword "smackdown." The public loves it.
The public is still enjoying Taylor Swift's smackdown of Apple. Can't catch enough coverage on that.
Last week it was all about the second-generation of the Murdoch family doing a smackdown on the one-time invulnerable Fox head Roger Ailes. Along with that, I did my own smackdown of Alies' conservative allies. You bet, broken networks. Liberals haven't had this much fun since we got John F. Kennedy into the White House after the forever Eisenhower era.
With soaring rhetoric, Pope Francis is delivering smackdowns on weapons manufacturers, couples who prefer pets to children and those allegedly causing climate change. Likely he is preparing many more for when he visits America.
You? Identify who's doing smackdowns on whom. Put the term "smackdown" in your subject line and front-load the first paragraph with it. Include, of course, the names of the smacker and the smacked-down. Then post variations of that on Twitter. Attention will be thrust upon you.