The newest add-ons or start-overs in the Hillary Clinton presidential campaign are two television commercials. They are "Dorothy," focused on her mother, and "Family Strong," highlighting emotional bonds.
Political strategists frame these as an attempt to soften her image. LOL. The hardening of Clinton Inc. has ossified into an entity which polls show fewer and fewer trust.
Positioning and packaging Clinton as a human being should have started before the campaign. And two television commercials are too little to create the image of a woman with enough heart to lead a nation out of the current crisis of rage and stuck dreams.