By now, many have read engineer Susan J. Fowler's blog. If not, here it is.
In it she claims pervasive sexual harassment of females at Uber.
She reported her own situation to Uber human resources and claims no effective action was taken. She describes that as "negligence." The use of the term signals that this professional may eventually consider a lawsuit. She is now employed at another organization.
In response, Uber chief executive officer Travis Kalanick says that he is having the new head of its human resources investigate. In addition, Arianna Huffington indicates that she will investigate.
But, as lawyers know, the processes established by the legal system to ferret out facts is far superior to what a human resources function might use. From the get-go of the alleged sexual harassment scandal involving Fox News former head Roger Ailes, parent company 21st Century Fox contracted with a law firm to investigate.
Uber, if it wants to protect both its business and its brand, should do the same. The Women's March showed the strong solidarity among females - and their support by many males. As this scandal deepens, as it is bound to , Uber could lose business and brand equity. Unfortunately, its drivers would lose work.
It's a fundamental of crisis management to gather the facts fast and put them out there. Then the organization can begin to recover. This alleged sexual harassment crisis could be bigger than the employment lawsuits Uber has faced.
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