BoxAid, the remote computer fix-it service, has a brilliant marketing strategy: no upselling or cross-selling.
Not since I shopped in the old neighborhood produce store in downtown Jersey City, New Jersey back in the 1950s had I felt that level of trust and safety. Our mothers sent us alone to that store because they knew we would only return with what was on the list.
Twice I had contacted BoxAid (866-999-3578) for emergency service. Frantic, frazzled and frustrated, I had begged the tech wizard, Jonathan, to get my computer back to "normal." The first disaster was spontaneous shut-offs. The second was that the system couldn't connect with the Internet.
Both times, Jonathan worked his magic. The first time the fee was a low-cost $89. For the second, there was no charge. Yes, no charge.
But the forever bond with BoxAid was established not by the rapid service or affordable pricing. It was that Jonathan didn't pitch any other services to me. His sign-off was to provide me with his direct extension for future problems.
I have to assume that BoxAid, unlike so many computer services, didn't create a script pushing computer tune-ups, cleanups and/or setups. The complete focus has been on solving the customer's presenting problem. Zen-like, Jonathan is totally there, explaining what occurred and educating how to prevent it from occurring again.
Retailers which are struggling might study the BoxAid model. My hunch is that they will wind up selling more - effortlessly.