Those range from the platitudes about the weather to a major address at TED. And the styles that are effective shift with the times. Remember in the mid 1970s when we Organization Men and Organization Women shaped our conversations in a formal way. Corporatespeak spilled over to how we interacted with neighbors and even some family members. We were cautious, not conversational.
The style didn't loosen up until Lee Iacocca began plain-speaking at Chrysler. We speechwriters there used terms like "gotta" and "coulda."
Currently, as we begin to feel a bit secure about the economy we are again switching our mode of public speaking. Weary from years of angst, we welcome joy in conversations. What we don't welcome is intensity. Sure there had been the heyday of passion. But that has gone the way of the dumb mobile phone.
In my complex of 100 residential units, a Millennial swimming instructor is getting plenty of business from those with children. His approach is joyful. The kids feel it. They are not afraid of the water. They happily try out the doggy paddle. We without children stand by the pool mesmerized, observing the blissful interactions between him and each student. No, his persona is not intense.
A few weeks ago I turned down doing social media for a post-startup. In his two SKYPE interviews with me the founder was way too intense. I even asked him the reason for it. He said that his wife was expecting a child soon. Duh. That was all the more reason for him to present himself as cool. From horrific experiences with The Passion Crowd I had got it to steer clear of working with or for them.
Takeaway: Ditch the passion. Embrace confidence about what you can and will do.