The World Economic Forum (WEF) will meet in Davos, Switzerland from January 21 - 24, 2016. About 3000 are expected.
That global pow-wow is a prime networking event. Deals can be opened or even closed at private parties.
Also, it's a extraordinary media opportunity. Leaders in whatever and those aspiring to be perceived as leaders of whatever will be involved in interviews and photo-ops. One year, owner of a Manhattan public affairs boutique, Bob Dilenschneider, even brought along his own media relations guy, Dick Kosmicki.
Presenters at the conference such as public relations powerhouse, Richard Edelman, will attract not only new business. They can piggyback on their appearance there for a year's worth of self-promotional material.
But, one truly wonders if the WEF any longer serves its mission: Improving the state of the world. Perhaps the Climate Conference in Paris - COP21 - will accomplish more than WEF has in a long time.
Has this prestigious meeting in Davos mutated into an analogue of the Vanity Fair Oscar party. You certainly want to be invited. You certainly want to be seen there. You certainly will invest in hustling media opportunities.
But the Vanity Fair gala doesn't make the world a better place. The difference between it and Davos, is that Vanity Fair doesn't pretend to be on a mission. WEF indicates that it is.