Vanity Fair can headline with the president's war on science. But, so much of what's related to the impacts of scientific research operates according to what the marketplace demands.
At the top of the list is energy efficiency. The economic reality is that energy is expensive.
Commercial buildings which are certified by organizations such as LEED as energy-efficient can command higher prices per square foot and sale value than energy-inefficient construction.
Before residential real estate is purchased, potential buyers want to see the energy bills. The deal-making might include installing an up-to-date furnace and energy-efficient windows.
Although gasoline is lots less expensive than it had been three years ago, it still costs over two-dollars a gallon. Even the most non-green car salesperson knows to hammer the great miles per gallon.
In addition, the green economy encourages going local when it comes to where we work. Long commutes have become increasingly expensive.
For example, living in Connecticut and having a job in Manhattan entails the big nut getting bigger all the time of the Metro North train and perhaps the subway from Grand Central. Why not think green and relocate to western Pennsylvania where buying a house within a few miles of the job is affordable.
Also, more and more communications assignments involve knowledge of green. The marketability is right up there with expertise in explaining the technical details of artificial reality or crisis management. The compensation is premium.
Politics, at least in America, can't compete with the market or what Adam Smith called the Invisible Hand. Sure, a president has influence. But deals close based on market dynamics.
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