Those consist of boxes being moved into the Obama's family new residence in the Kalorama section of D.C. Here is the CBS media coverage the Drudge Report links to.
In another, it's the beginning of the Obama Administration's chance of transforming Kalorama into Camelot. Can the soon-to-be president and all his storytellers weave together a narrative of magical times?
Jackie Kennedy succeeded at that. Her material about the Kennedy Administration was similar to that of the Obama Administration. As some might remember, Obama's first campaign echoed that of the dashing young senator. Both hammered that meme of passing the torch to a new generation.
And, both represented firsts. Kennedy was the first Roman Catholic president. Obama the first black one. (We don't count William Jefferson Clinton who had been hailed as The Black President.)
The children in both administrations were young. They began to grow up before our eyes.
And then both Kennedy and Obama were mowed down by enemies. For one president the attack was fatal. Some still argue who did the deed. For the other president it was the strengthening of the alt-right. We know all about that. We lived through it in real time, that is, Campaign 2016.
What Obama can lose is his legacy. That can eliminate from history the magic of eight years of progressive politics. There had been the Ledbetter Fair Pay Act, healthcare insurance that started out affordable and liberal females appointed to the U.S. Supreme Court.
Those of us who assist our clients in building brands understand how fragile reputation can be. Communications media, ranging from PR Week to O'Dwyer PR, will monitor the ups and downs the Obama legacy is enduring.
The scope of the Obama Administration's branding agenda could have Shakespearean overtones. Will it be the story of carnage or resurrection?
The World Has Changed. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (firstname.lastname@example.org).