Those of us in digital marketing communications scratch our heads when we encounter that.
Henry Ford I might not have been completely right when he spouted, "History is bunk." But Ford might have put his finger on an insight about human nature. Many of us don't really care about the history of anything. Maybe that was why the film about Steve Jobs was a flop. The history of Apple and its founder has so little to do with current realities.
If we are making a purchasing decision about whether to buy from your company, we likely find the journey back to the past of no value. What is of value are your present client list, how you approach projects, case studies, white papers, and offers of complimentary consultations.
When companies shift direction or rebrand they tend to be tempted to cover the past. Forget it. Prospects are focused on what you can do for them right now. Think about it. You re-enter the dating scene. This time smarter about how to present yourself. The Law of Attraction goes about its business. Why would you ever interrupt the gravitational pull with snippets from the past?