"Former Gov. David Paterson took crusading U.S. Attorney Preet Bharara to task Friday, suggesting he sometimes is a headline-grabber." - Kenneth Lovett, New York Daily News, April 17, 2015. Here is the article.
In this total media era, prosecutors have to build their brand. Otherwise their mission to deter the bad guys wouldn't get accomplished. If Preet Bharara didn't position and package his activities to maximize media coverage, he could be perceived as, well, not doing his job.
Pope Francis is equally aggressive about having his messaging play well in the global media. Otherwise he could not be making progress in re-humanizing the Roman Catholic Church. Before he became head, many had written off that religion as no longer relevant. Now it has a shot at a comeback.