With great glee many in the business media are detailing the "correction" in tech. Here, for example, is Matt Rosoff's analysis on BusinessInsider.
Among the developments has been the crash of LinkedIn's stock. One wonders if we The Professional Class will be playing on that platform much longer. Or, will we leverage trusty old generic site Facebook to be our digital networking headquarters? Apple's iPhone sales trajectory is slowing. Amazon still isn't producing adequate profits.
Clearly, the whizkids in TechLand have to grow up. Among the developmental tasks is having down cold how to operate a business in order to eventually make a big profit.
But the TechLand crowd is not alone. In order to get my communications boutique hot again, I had to take the great leap into marketing what folks are willing to pony up the bucks for. And all systems, including my social media activities, had to pull toward that.
What turned out to be the easiest to close on has been my financial writing. Because of the big money involved, prospects are also willing to spend for my services, without the usual attempts to nickel-and-dime me. What that has meant is leaving my toys behind in the pop-culture sandbox. That is fun but it is done.
In addition, I have had to give up journalism. Except for an article now and then in a prominent media property to keep my name at the top of Google.
Sure, journalism is the ultimate cool. Who doesn't love following one's hunches, digging, and then seeing all that published with your own byline? But the compensation sucks. The task takes lots more time than marketing communications. And some of the editors live in a dream world that isn't at all business-like.
For instance, too many editors are preoccupied with the craft of writing and the perfect article, at least according to their tastes. To make a living in 2016, we have to be all-business. Like it or not. Many of those editors should be teaching creative exposition at a university, not overseeing a fast-moving commercial enterprise which pays very low piece wages.
How is it to be grown up? Well, the wolf is no longer scratching at the door. My income is fine. I don't go around annoying people with my "oughts." For example, my commentary, I used to rant, "ought to" receive superior compensation. And, I factor in an all-nighter as what goes with the territory of deadlines in financial writing. It just is. Not something to crow about (my work is so important to the client that I had to work all night). Not something to resent (the client assumes I am a robot who can knock out copy non-stop.)
As our mothers always told us: Being grown-up makes life easier. But, we Baby Boomers never listened to our mothers.