Wal-Mart. No big crowds today, Black Friday.
The perfect comforter I hoped would be selling at fire-sale prices was nowhere. I asked the clerk where the comforters were which were on sale. He pointed to a bin. What was in there were crazy-patterned 9-piece comforter sets for just a bit under $30. Duh. I want a comforter. Not accessories I will never use.
You bet, I will hold off until off-season to buy a comforter. As part of the New Frugality we have learned to wait. I have even stopped impulse buying sugarfree gum.
Two additional check-outs had to be set up. Clearly, this is the era of The Home Office. And we could have used those supplies yesterday. Maybe Office Max will open at 5 P.M. Thanksgiving in 2016. Yes, I had put in about 4 hours yesterday with clients from around the world.
We small businesses are getting the hang of how to put ourselves out there to suck market share away from the BigGuys.
For example, in communications, those established public relations agencies are experiencing flat growth. Many help-wanted on digital bulletin boards specify that they wanted individual players like myself, not agencies. We charge less. Tend to not push solutions but listen. And offer services a la carte. Also, we get in and get out fast. No, we don't try to hang in there sniffing around for retainer.
A few months ago, I prepared a package for a real estate player to pitch to venture capitalists. I let it alone after the assignment was completed. It was when he needed something new done that I had heard from him again. No, he didn't want a long-term relationship. Just tasks done on a real-time basis. No need to keep in touch, thank you.
Q3 started off a good run of business for me. To succeed in the marketplace in 2015, I had to change into a true on-demand-economy vendor. And, that I have. The new game is project-based.