Once we businesspeople exit our slump, we can get on a roll. That's what is happening at McDonald's. So much at this fast-food giant is now working just right. At the top of the list is the all-day breakfast.
Now, add on the books it is providing children with their happy meals.
In this era of shrinking attention spans, you can't go wrong distributing free books to Generations Z and Alpha. The two books, reports the USA Today Network, are Michael Bond's "Paddington" and "Happy Valentine's Day, Mouse." The initiative continues through February 15th.