That could become the new meme among the book-loving crowd. And it could be the reset that the old-line book seller needs.
As Bloomberg reports, Barnes & Noble's chief executive officer Ron Boire is opening four stores which include restaurants which serve both food and alcohol.
Booze is always a high-margin item. And after a few, consumers might be more apt to shell out the money to buy a book at Barnes & Noble versus Amazon.
Obviously, Boire's challenge is to position and package these dining areas as a cool place to be. Think about it: Would you want to enjoy a meal and some wine at Barnes & Noble? That branding will have to be established.