As a result, anyone who was paying close attention to the media could become his or her own public relations representative. Another industry has gone DIY.
Sure, individuals and small businesses can still use the professional services of a public relations firm during a crisis. Your child has been treated unjustly by X or Y institution. Your ice cream franchise has a recall because of listeria.
But, there was enough out there to strategically plan and manage plain-vanilla developments requiring public relations. A typical case is crowdfunding for a last-resort dog rescue center low on cash flow.
Many of those lessons were based on negatives. For example, as Sarah Ellison points out in Vanity Fair, Ailes' spin-handlers turned out to be pretty ham-handed in attempting to put their own narrative out there. But, it's usually through what doesn't work that mankind learns the most.
One cartoonish tactic was for his public relations representatives to establish the conga line of supporters. They dutifully told the media what a great boss Ailes was. We smirked when we read that. Rarely is that ever effective. Also, those who decide to participate take a major risk. What will happen to them now that the great boss is over?
The major takeaway for DIYers is this: Our society has become sophisticated about spin. Don't even consider an approach that underestimates anyone's intelligence. There will be pushback, as there was on Ailes.