I first tried Panera in North Haven, Connecticut, because friends kept gushing about how that casual-dining outlet posted on the Internet the secret recipes for its soups. Such goodwill sold me.
Tejal Rao reports in Bloomberg that you can find that recipe in Tosi's second book "Milk Bar Life: Recipes and Stories."
Sharing is experienced as caring. That's the bottom line.
This isn't new, of course. The caveman who brought back the deer and distributed pieces to other caves could assume favors from those on the receiving end. In his book "Power and Influence" in the early 1990s, public affairs leader, Bob Dilenschneider, called that ritual "making deposits in The Favor Bank."
I decided to switch my business from fast food to casual-dining Panera because I felt the pull power of The Favor Bank. Panera's soup recipes had brought such joy to my friends. Of course I had to give back.
The most Machiavellian players exploit the sharing economy. They, for instance, share their place in the Hamptons with us for our honeymoon or anniversary. No question, we will be making deposits in The Favor Bank for that one forever more. The more you have to share the more power and influence you can acquire.