The oldest fundamental in communications is: Show, Don't Tell. And that's exactly what Sanjay Gupta did to hammer the message of how easy it is to become infected with Ebola. Here is the demo.
To max the impact of the demo, Gupta uses chocolate sauce. That captures all senses. Yes, in our memory bank we can conjure up even the smell of chocolate sauce that we used in cooking or to serve a just-in-time treat. Thanks to multi media capabilities, communications pros can integrate photos and videos into their text. The best among the pros will use imagination about how to configure the demo.