The New York Times captures the Democratic party's anxiety about how boring the Clinton campaign is. That is, compared to the reality show Donald Trump orchestrates daily.
Trump's like the leader in the old neighborhood who had a killer nickname for everyone and a reason why we his followers should feel good about ourselves. He calls Clinton "Crooked Hillary." You go, boy.
This lack of drama and surprise in the Clinton could have the same grim results which email blasts do if their subject head isn't provocative. Better yet, shocking. Come to think of it, when have you last opened one of those emails from Clinton loyalists?
Of course, Trump could be running out of fresh scripting. And, there will be a time he has to adopt a bit of gravitas about policy. Not much, just a little. We aren't a nation of wonks, And as long as he doesn't intend to cut Social Security, he's okay in my book. That's about as much policy as I can pay attention to. At least at this stage of Campaign 2016.
Meanwhile "Boring Hillary" has to learn to disrupt politics as usual. We don't care who her powerful fundraisers are. So, ditch those photo-ops. Anna who?
She can signal that she is up for disruption by wearing designer non-pant suits. A dress. A skirt. Cool accessories. Spiked crown in her new hair restyle. The public speaking can have the conversational but earnest tone of GE's Jeff Immelt who charts his own way of navigating through volatile times.
Immelt sends the message: I am no Jack Welch. The Clinton meme should be: I've come into my own. That can do a smackdown on Trump. Keep Bill, Huma, et al. under wraps. They symbolize the Clinton who couldn't put herself together.
Students of presentation of the self are learning so much during Campaign 2016. Position and package that in a documentary and become famous.