Gone will be all the baggage.
Instead she will represent genius in marketing. Be it the media or promotion experts, they will focus on how Hillary knows how to close the sale. That spotlight will include her fellow marketeers Huma Abedin and Chelsea Clinton.
What will stand out?
For Hillary the signature trait will be her ability to operate in The Now. She is known not to get stuck in the past. We Baby Boomers might recall the Hillary in the coke-bottle eyeglasses. She doesn't.
For Huma, as was manifested in the "Weiner" documentary, it is the ability to manage emotions, no matter what is going on. She tells her husband's press secretary, during a disaster in a campaign, to put on her game face.
And, dear Chelsea, her contribution to the marketing effort is her ability to deliver on-time. She pops out two grandchildren. That enhanced Hillary's branding as a caring grandmother who must focus on a better America for the next generation. The former First Daughter also took over leadership of what used to be called The Clinton Foundation. It was getting awful press, even in the liberal The New York Times.
History is written by the winners. The 3 Marketeers could well be positioned and packaged as the new paradigm for closing any sale.