The experience of how Johnson & Johnson managed the tampering crisis decades ago still is a cited case study. That's because it proves out that how organizations manage the unthinkable can create unexpected high brand equity.
New to the job, Silvia Alvarez has the opportunity to showcase the strengths of New York Law School. There has been a fatal crane accident in New York City. That tragedy occurred in proximity to the School. The institution closed for the day.
In itself that was a smart move. The area is freed of the traffic of the School's administration, professors, and students entering and leaving the buildings. Congratulations, Alvarez.
Since the crane collapse, as Kathryn Rubino points on Abovethelaw.com, eats into New Yorkers' primitive fears, Alvarez has unique opportunities to demonstrate how New York Law School is a good institutional citizen.
Yes, this is a sad event. But it can be positioned and packaged, as with all crises, as featuring an organization's best self. When this is all over and the healing is underway, Alvarez should publish a case study of what was done and what she later speculates could also have been effective crisis-communications initiatives.