They consisted of cute return address labels and an equally cute memo pad which had about 10 sheets of paper. I am a Baby Boomer. I let go of cute at 8.5 years of age.
The sender was St. Jude Children's Research Hospital.
Endlessly, in movie theatres we are hammered with advertisements showing what that medical facility does for sick children and their families - free of charge. In a sense those commercials have become a form of public nuisance.
But then the harassment follows us home to our mailbox. The brutal reality is that gifts, even junk gifts, impose obligation. The expectation is that we will reciprocate. When a cause approaches us in this way, of course, the expectation is for a monetary donation.
I want this stopped. And since the public nuisance happens through the mail, federal authorities can end this practice. That will force good causes to become more innovative in their fundraising. That will provide more assignments for us in marketing communications.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).