His first toe in the water of celebrity life is the claim that he was the "brains" behind the prison breakout. But, why should anyone believe him? After all, this is a murderer and a guy whose own mother would have turned him in.
Sweat's new challenge is to present himself and his narrative as credible. And compelling. For that he needs a seasoned ghostwriter and public relations agent. By himself, he is too inexperienced in the world of spin to build a solid platform for sustaining attention.
And attention is heady business. Many on planet earth would trade off anything just for a bit more attention.
The hope or fantasy is that they can transform that into a lot of attention. With a lot of attention you can be invited to deliver a presentation at the World Economic Forum (WEF) in Davos.
Sweat's talk could be about a philosophical reflection on crime and punishment. A publisher attending WEC could offer him a contract to produce fiction which would make him the 21st century Fyodor Dostoevsky. The world's thought leaders will be making pilgrimages to the prison Sweat will be at, simply to have a few words with this amazing anti-hero. A new series on AMC about his journey will beat out the art and popularity of "Breaking Bad."