The four co-hosts of "The View" are north of 40. No surprise, reports Variety, in the audience there are 10% fewer females between ages 10 to 49. If the show wants to make it, the powers that be have to execute cool decisions about how to attract, keep, and grow that prized demographic.
The odds are that there will have to be a reconfiguration of who's hosting and what topics are discussed. Recently there has been a focus on ebola and ISIS.
The topics debated can include campus sexual assault, why women seem to be drinking more, the college admissions game, and if anyone in the know is heading toward graduate and professional schools any more.
There can also be the Millennials bouncing around major metro areas like Manhattan, Boston, Chicago, and San Francisco. In Manhattan there are a bunch of young former lawyers at Abovethelaw.com advising everyone not to go to law school. One of those lawyers-turned-journalists Joe Patrice also has taken on the role of the Greek Chorus, warning unhappy workers to leave their employment nicely (no nasty goodbye emails).
"The View" has a great time slot. It could become the hot show in the A.M. College classes will no longer be scheduled for that time slot.