Maybe it started when I shifted back to executive communications from social media. Then it could have reached a tipping point when Mediabistro.com morning media news feed kept being released later and later in the day. I stopped keeping up with all the developments reported by the media. Nothing happened, at least negatively.
Assignments in executive communications, unlike the trending keywords in social media, don't demand up-to-the-minute tracking of what's going on in the world. Also, those assignments require time and focus. They are not short takes. Currently I start my work day not checking about 10 news sites. I have to plow right into the book, article, and speech.
Who really needs so much media, in addition to SEO players? Well, David Letterman's writers do. And, of course, those in the media niche themselves.
An accidental benefit is that I'm more social. I don't share with everyone breaking news. They seem to be responding better to me this way, more interested in them and less frantic.