Even before the Ebola crisis at Texas Health Presbyterian Hospital worsened, the healthcare facility had hired brandname public relations agency Burson-Marsteller. That was October 10th. Here is coverage of that development in Odwyerpr.com by Greg Hazley.
By today, it appears that the institution, its leadership, and front-line personnel could become embroiled in litigation. In addition, since two nurses who had treated Eloba patient Thomas Duncan have become infected, the credibility of its safety protocol has collapsed.
As Hazley reports, the two nurses have been transferred to hospitals in Georgia and Maryland for ongoing treatment.
Those of us in communications will be following closely how Burson-Marsteller handles this crisis. From its moves, we in the profession can likely learn much. The more ambitious probably have started documenting for case studies.