That's how the leaders at The New York Times should have framed the introduction and integration of digital into the newsroom back in the early 21st century. Instead they approached that issue in terms of the noble institution it had been.
The result, as we sadly know, is that it hasn't been able to play catch-up with the competition which saw digital as the future and do what businesses do: Execute and exploit.
Now that institution announces that, reports the the New York Post, it "is looking to shed 100 newsroom jobs and will resort to layoffs if it can't get enough volunteers to accept buyouts."
New York Times Inc. is a public company. It has shareholders. The language of leadership has to that of business. Not about the legacy of a fading brand.