That's why it's important that we influencers leverage that role to attract jobs and assignments not directly related to where our pull power is. You bet, we need the edge.
Why influence in one context has reach in another is simple: Those who can hire us for jobs or contract assignments get it that we know how to be effective. And generating results is what the new game is all about. We are not hired to try. We are hired to succeed.
That isn't new in itself. Forever, employers hired retired military. They had proven themselves. Plus they managed to live to tell the tale. Lawyers who had a track record for winning in court got hired as lobbyists. Politicos who had won enough elections have access to great professional opportunities when they opt for another career route.
The trick for influencers is to figure out how to position and package that edge in ways that attract versus repel. That is the challenge for Hillary Clinton. It took decades for one-term U.S. president Jimmy Carter to connect the dots on how to pull that off.
The world has changed. Contact Jane Genova for complimentary consultation to get the competitive edge in your marketing communications (email@example.com).