It and other high-quality virtual law firms serving large businesses can whack myriad BigLaw brandnames just as LegalZoom and other online providers of legal services killed much of SmallLaw and solos.
In Abovethelaw.com, lawyer-journalist Kathryn Rubino describes the Culhane Meadows model. It was founded by Grant Walsh.
Essentially, what Culhane Meadows is about is this: It slashes almost in half the fee for service that clients would have paid BigLaw. It can achieve that by operating virtually.
Its partners work from home and set their own billing rates. For work those partners originate, they get to keep 80% of the revenue.
But Culhane Meadows isn't the only one out there with this model. The firm it spun off from - FisherBroyles - predicts, in 2018, it will be listed in the Am Law 200, based on its annual gross revenue growth.
It's amusing to remember that those in professional services, who operated from a home office, did backflips to simulate a real office. The antics even included playing audio which provided the background noise of the traditional offices. That tape ran when clients were on the phone.
Now, in this era of extreme cost-efficiency, some prospects prefer screening only virtual talent versus those tethered with the monthly nut of rent for space in Manhattan or a suburban office park.
Currently, I don't even apologize to the client on the phone when the dog starts barking. Those clients know they are getting a fair price and don't balk about trivia.
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