Unless you're selling advertising, you might forget monitoring the overall traffic on your blogs. Where influence is coming from is not from the average of visitors. Instead, it now happens via the one well-done post which goes viral. Because on the web we're operating in a niche marketplace, the right people will see it. Likely they will pass on that post to more of the right people.
Soon enough there are invitations on LinkedIn to connect. There is a surge in views of my LinkedIn profile. The phone rings with requests for information about how I work and what I charge. And I get more confidence. In this era of uncertainty when we all wonder about The Next, believing in ourselves is everything.
More of my best thinking is now invested in zeroing in on the right topics, with a provocative angle.