The meme, at least in some circles, is shifting toward Winter's Coming in Startupville. Here is a piece of that covered in Tech Crunch.
However, we in Leadership Communications now know this: Those market segments involved in startups and established companies heavily involved in developing digital solutions are relatively small. Exciting, yes. But hardly the whole pie.
With the economic recovery getting some traction, there has been a surge of Leadership Communications assignments from those who have no urge to be hipsters. They include the heads of medical centers, members of professional services firms, chief executive officers of struggling consumer companies, academics, executive directors of non-profits needing to raise funds, and the retired who decided that path more traveled is not for them.
Yes, we ghostwriters and speechwriters have to be up on technology, both the big picture and the details. But, unlike we might have done a few years ago, we don't have to feel we need Startup Millennial accounts to be credible.
In 2013, I had two of those. What I learned was that what I learned from them I could have picked up from the media, interviewing some from the perspective of an objective journalist (a hat I still wear), and live-blogging/tweeting a few disruption conferences. The stress factor of a Baby Boomer or Generation Xer interfacing with Startup Millennial types seems not worth it.
Will the bubble burst in Startupville? As long as our money isn't invested in that, that's not really relevant, is it.