No surprise, that simple pragmatic question is coming up more and more. Increasingly, writers in myriad niches are finding themselves underemployed. Or knocked out of the box completely.
For each job, assignment or new business for our enterprise, there could be between 200 and 400 applicants. One non-profit in animal rescue received so many applications that it took the Craigslist help-wanted down.
A glut situation dominates. Those in fields such as journalism and book ghostwriting/publishing who have been laid off have retooled for niches such as content marketing. Aging internal communications managers, once terminated, can't get back in the game. Now they are competing for media-relations writing assignments.
But, it is still possible to make a good living.
The trick is to take on the mindset of a marketer. Next, approach the marketplace exactly as marketers do: They are there to get results, not create beautiful whatevers. No, your talent as a writer per se is not what you are selling. Rather, what you are selling is your ability to achieve the outcomes employers and clients need.
And that's exactly how you put yourself out there: in terms of results.
You get those results by experimenting with what niches you can enter and then do what will succeed. That could be researching and creating email blasts for plus-sized fashions. It might not be researching and creating website content for auto dealerships.
The essence of marketing is testing. Continually. The marketplace changes. So do you. You should be investing plenty of time in developing hunches about demand and pricing. Then you have to take on the risk of pitching to those segments with the right price points. If you do that well, you can monetize your writing skills.
Simplification, Tone of Authority, Wit. Those are the NOW communications work-horses. Contact Jane Genova for complimentary consultation for your advocacy/marketing communications (email@example.com).