Savvy businesses are piling on the invitations to our animal companions for Halloween parties. Those range from the veterinarians who represent a glut just like lawyers to speciality retailers which welcome our four-footers as shoppers.
For those galas, our dogs have to have a costume.
According to the National Retial Foundation, we pet parents will be ponying up $350 million this year for that attire. Here is the coverage by Maggie Lange at New York Magazine.
But the investment is worth it when you do the math. Rescue dog Lee and I probably will be swinging by several parties. If you pro rate the cost of the costume the price per event will average about five bucks. Also, there is the haul of jerky treats, bones, and doggie-type tartar-removal goodies.
On the business end, we two-leggers might pick up new contacts for our networks. Already at PetSmart at the Tucson, Arizona Mall I have spent hours and hours in the dog-food aisles explaining to other pet parents the kinds of writing I do. At least three assignments have resulted. Golfing is so over. Jawing about our animal companions is the new network cool.