Therefore, that influential newspaper is not surprised that its chief executive officer Denise Morrison has stepped down, abruptly. Here is that article.
Among what Campbell has to start getting right is its branding. The current one reaches back to the time of other old-line brands such as A &P. And not in a good way.
Its signature product - soup - requires time and etiquette to consume. Few of us have that time and table manners are becoming a lost art.
In our digital lives we chow down by the computer or standing up at some food bar in Grand Central Station in Manhattan scanning our iPhones.
The last sit-down meal I had was three years ago. I had treated the dog sitter to a nice dinner. I have a hunch that will be my last nice dinner. It would have been more fun to have taken her to a drive-in and order in for our car the gourmet fast foods.
Campbell can conduct a contest inviting ideas for a new branding and a new logo. It can be national or just limited to design schools such as the one in Rhode Island.
There film maker John Waters delivered a commencement address. The meme was not to fret about rejection. That's what Campbell should take to heart and be willing to start over. Here the brass at Campbell can bear witness to such optimism.
Those I coach start over at 60, 70, and even 80. Their common trait is the ability to hope.
Contact Jane Genova email@example.com.