"PepsiCo's sales topped Wall Street forecasts in the fourth quarter, as higher demand at its snack business that makes Doritos and Cheetos made up for a decline in sales of sugary drinks." Reuters, February 13, 2017 (reprinted in New York Post)
Bags of Doritos - especially squished-up empty ones - have become the new symbol of cool for consumer products company PepsiCo.
Those have replaced individual-drink size bottles of Pepsi-Cola, which had been positioned and packaged as the beverage of a new generation. Back in the days before the health-and-wellness movement, there had been The Cola Wars between this company and Coca-Cola. Now, being spotted drinking any cola is right up there with being observed smoking real cigarettes.
Doritos are considered not as dangerous to health because they are perceived as social glue. In this era of social dislocation because of digital, Doritos brings human beings together in-person.
No surprise, the company is pumping plenty of promotional funding into Doritos the brand. Television ads are everywhere, including on the pricey SuperBowl.
Q4 revenue was $19.53 billion. That zoomed past what analysts expected ($19.39 billion).
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